Big Data: help or hindrance?

It’s difficult to avoid references to Big Data at the moment and in some cases the reporting borders on levels of ignorance unseen since the launch of Windows95.

Suddenly, every man and his dog seems to ‘need’ Big Data.

So is the Big Data frenzy a help or a hindrance to a hard-pressed IT function busy with a full agenda? Will it attract investment which we can quietly exploit to other purposes, or will it be a time-sink?