How do we pick the right mix of so-called personal productivity tools, when every day brings a fresh new flood of ‘apps’ to an already crowded market?
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Enthusiastic individuals and corporate marketing professionals alike are desperate to learn the secret of what makes an online group grow into an effective and viable community. This is the challenge for everyone in the “connected” world. 
The explosion of Social Media based technology has seriously complicated the tasks of managing reputational risk and maintaining corporate trust. Without an adequate Social Media coping strategy, the perceived integrity of an organisation can be seriously compromised, globally, within hours. 
Being irrelevant is not an effective strategy. But sustaining our relevance in a changing world requires that we also change regularly, by adapting to new circumstances and situations. Continue reading article » Focusing on agility, innovation and technology often causes blindness to purpose, organisation and effectiveness. picture credit: sidewalk flying |
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Copyright Colin Beveridge 2008 - 2010. Some rights reserved.  |
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