Much is often made about the quality and quantity of ‘communication’ within and beyond an organization. But communication, even effective communication, is not enough.The key underlying issue is not about communication at all but about effective engagement.
Communication is about sharing information and opinion. Engagement is about common cause and purpose.
Communications Technology has brought us fantastically increased capability to communicate across geographic distance and boundaries.
Engagement Technology must now take us to the next level.
Organizational boundaries, internal and external, become less useful as individuals and groups gravitate naturally, towards common purpose and shared interests.
We can communicate until we are blue in the face but if we don’t engage properly, we lose the opportunity for mutual success.