Somebody asked me how they might fulfil their ambition of becoming an expert. My advice was straightforward: being an expert in something is not always enough. If you have real ambition you need to be holding a handful of aces, not just one or two.

So why isn’t being an expert enough?
Well the world is full of experts, many of whom are well-known in their chosen fields. But for every well-known expert there are probably [at least] thousands of equally qualified but unknown experts.
Playing your cards right
By definition, an expert has expertise so the first step to becoming an expert is to have capability in your chosen field. You hold the Ace of Clubs when you can use the tools and skills with expertise.
The second step in becoming an expert is to prove your capability by demonstrating your expertise to others. When you clearly shine, you hold the Ace of Diamonds.
Expert or leading expert?
So far so good. If your ambition is simply to become an expert, then the first two aces are all you need. However, if your ambition actually is to become a leading expert, you will also need the other two aces to complete your hand.
To become a leading expert, you must share your capability with others so that you can become acknowledged, by giving leadership. However, it is not enough simply to tell people that you are an expert – you must tell them and show them. You will hold the Ace of Hearts when others truly recognise your leadership and expertise.
To complete your winning hand you will need one more thing (apart from good fortune) to become a sought-after expert.
You must make your capability needed. Unless your expertise remains relevant to the needs of others, then you will not become a properly valued expert, merely an interesting person. This means that you will have to work continuously at developing and sustaining both your expertise and your relevance. If you put in the necessary effort, you will hold the Ace of Spades.
Have I missed a trick? Please let me know how you think good people can become great experts.
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