IT ain’t strategic – King Canute knew why

Too many IT people bemoan the fact that IT is struggling to be taken seriously as a strategic dimension in their organisation. Well, tough luck guys. IT isn’t “strategic.” Never was, never will be. If King Canute was around today, he’d be first in line to demonstrate the folly of trying to make IT strategic.

Like the importance of IT, the legend of King Canute is often misrepresented; he wasn’t trying to control the tide – he was demonstrating the inability of a man to command forces of nature.

That’s an important lesson for IT advocates to learn: the prevailing business view of IT’s importance [or lack thereof] is a force of nature and should be respected, not fought against.

If IT was inherently strategic, IT would not have to struggle for a place at the top table, IT would be there by right and by consensus.

The simple fact is: IT ain’t strategic, IT’s just an enabling function – not a genuine business driver. 

A few years ago Nicholas Carr upset the IT community with his May 2003 Harvard Business Review contribution: “IT doesn’t matter.” Carr’s drift was that IT’s strategic importance was diminishing, due to increasing commoditisation of IT delivery.

Five years on, it’s clear that Carr’s viewpoint is sound – but for the wrong reason - the argument is not about commoditisation; IT should never be considered strategic because IT is merely a subsidiary component of an Information System.

Effective Information Systems may well be truly strategic but IT ain’t.

  • http://shikarishambu.wordpress.com shikarishambu

    You left the door open a bit with your last sentence. “Effective Information Systems” or “IT” – is it just semantics? Maybe not.

    Truth with “IT” (for that matter anything) is like the saying from Alice in Wonderland – “If you don’t know where you are going, any road will take you there.” If you want it to matter, you need to have a good understanding of how it can influence or impact your business.

    Strategy requires understanding of short term and long term influences, impact and making well thought out tradeoffs/ decisions. How many folks who claim to make strategic decisions do this. Some can’t see stuff that is staring at them. Some think the only or the most obvious choice is a strategic choice. Some think every decision they make is strategic since very rarely do they make decisions.

  • http://www.colin-beveridge.com colinb

    IT can often make a contribution to a strategic information system, most often though the contribution of IT is directed at supporting the routine/ operational information systems.

    Nevertheless, the contribution of IT is always as a subsidiary component.

  • http://mikedewitt.net Mike

    Amen to that, brother! I think Carr’s analysis was solid, but agree with your basic premise.

    Mike