One ping to rule them all?

I sometimes wonder if anyone has bothered to research Tolkien puns on the web. There may already be learned tomes aplenty on just that topic, or there may be precious few, my precious. I digress. The ping in question is, of course, ping.fm – “a simple service that allows you to post to multiple social networks with a single message.

Instant proliferation of communication is becoming increasingly easy with services such as ping, which effectively compound the impact of micro-messaging on a massive scale.

After all, why post a witty epigram on a single social network when you can use a dissemination service like ping.fm to get your message broadcast wholesale?

What do you mean somebody has to pay for the bandwidth and the storage, isn’t it free?

It may be a well-intentioned service but I don’t suppose that service originators such as ping.fm ever give a moment’s consideration, or a tinker’s cuss for that matter, to the impact of their service on private and public infrastructure. Somebody should take them behind the bikesheds and explain a few important things like “the network effect” and Actor Network Theory.

If they still don’t get the message, then perhaps they should readThe Hitchhiker’s Guide to the Galaxy and find out why The Heart of Gold couldn’t defend itself once Arthur Dent had asked for a cup of tea…

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