Much is often made about the quality and quantity of ‘communication’ within and beyond an organization. But communication, even effective communication, is not enough.
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The keys to motivating knowledge workers are often counter-intuitive but an entertaining animation illustrates the issues extremely well. (Kudos to Dan Pink and RSA Animate) 
Many countries and states adopt a bird as a representative emblem so perhaps IT companies could follow suit. Which begs the question: who are the regal eagles of IT, who are the proud peacocks and who are the desperate hens scrabbling in the dirt? 
I want to promote the “F” word for a change. Not, I must hasten to add, the usual “F” word that most users associate with the IT department. No, I am talking about Fieldcraft, a term that will be instantly familiar to anyone with a military background, or with an interest in the world of espionage. 
The iPad is already a game-changer, simply because of the volume of sales. Here is the conundrum: the iPad will never live up to customer expectations but will still be a hugely successful product. |
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