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The explosion of Social Media based technology has seriously complicated the tasks of managing reputational risk and maintaining corporate trust. Without an adequate Social Media coping strategy, the perceived integrity of an organisation can be seriously compromised, globally, within hours. Picture credit: Skip the Budgie Like many others in the “logical” profession, I have been pre-conditioned to avoid complexity at every opportunity. Too often we seek simplicity where none really belongs. The world depends on ambiguity variety and uncertainty so our systems must also have sufficient complexity; or as Ashby’s Law would call it: requisite variety. Complexity |
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Copyright Colin Beveridge 2008 - 2010. Some rights reserved.  |
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