Enthusiastic individuals and corporate marketing professionals alike are desperate to learn the secret of what makes an online group grow into an effective and viable community. This is the challenge for everyone in the “connected” world.
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The explosion of Social Media based technology has seriously complicated the tasks of managing reputational risk and maintaining corporate trust. Without an adequate Social Media coping strategy, the perceived integrity of an organisation can be seriously compromised, globally, within hours. 
Authority likes certainty because it reinforces positions. And of course, by natural corollary, Uncertainty unsettles Authority because established positions are challenged, or defeated. Continue reading article » gimmicks will always get you in the end
So Lehman Brothers are accused of managing by gimmicks, specifically – according to the BBC – an accounting “gimmick” known as Repo 105. “This is a legal accounting device that involves shifting around assets to reduce the size of a company’s balance sheet.” Picture credit: Okinawa Soba Apparently they got away with this gimmick for many years, Google/ YouTube
Here are some important lessons for those of us who use services like YouTube to deliver business content. A friend recently had his YouTube account suspended and can no longer access his “archive” of 900+ clips, many of which are unique business-related videos, created over the past couple of years. Picture credit: castaway in Scotland Now It’s |
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Copyright Colin Beveridge 2008 - 2010. Some rights reserved.  |
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