The principles of memetics are intended to explain how ideas are replicated, through the human predilection for imitation. This TED talk from early 2008 takes things a step further by introducing the concept of temes, described as “a third dangerous step” to follow the preceding two “dangerous steps” of genes and memes.
Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology — and invents ways to keep itself alive

